The Surge of OTT and Free Viewing

Recently, the OTT market has shown remarkable growth.

An environment has been created where content can be enjoyed regardless of location.

With subscription costs climbing and additional payments required,

interest in free streaming services is naturally growing.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

What is the origin of OTT platforms?

OTT started as an internet-based alternative to traditional broadcasting.

Thanks to mobile and tablet accessibility,

more people started using these services.

Especially as people spent more time at home during COVID-19,

OTT viewership expanded significantly.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Each service offers unique original content.

There are also some limitations.

Growing costs create frustration for users.

Subscription cancellations are also increasing.

What is ad-supported streaming?

Free platforms allow viewing in return for advertisements.

Content becomes accessible without subscription fees.

FAST services are becoming get more info more popular.

Although ads appear, users save money while platforms earn revenue.

Why ad-based platforms are rising

FAST services are quickly settling into the market.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

In conclusion

Cost pressure drives users toward free platforms.

Comparing services and choosing what fits your lifestyle can be enjoyable.

The future of streaming looks promising.